freelance work

In-house marketing departments are being tasked with more and more difficult projects, especially in the digital space. It’s no wonder they are hiring out to keep up. From apps to creating an omnichannel customer experience and developing new products, the world for marketers is more technical today than ever before. At the same time, marketing departments are under constant pressure to reduce the size of their staffs and budgets. More work, and tougher work, needs to get done with less people. As a result, marketing departments are hiring more outside…Continue Reading “Marketers Rely on Outside Agencies More Than Ever”

coffee scoop

Anyone who knows me knows that I LOVE coffee. I’m a local coffee guy, but If there’s one coffee chain that I have a soft spot for, it’s Caribou. 16 years ago, I was freezing in downtown Minneapolis and found their shop by sheer luck. I’ve been a fan ever since. Unfortunately, Caribou hasn’t always been the best at developing and nurturing relationships with their fans on social media. In fact, they had a huge fail right when it mattered most. Store Closings Lead to…Continue Reading “Three Ways Caribou Coffee Went From Fail to Win in Social”

Here’s what I’m reading this week, and I think you should too. B2B Marketing What the Engagement Crisis Means for Social Media Marketing Agencies Focus on what really matters. What Every Enterprise Marketing Team Can Learn from Surfers Stay flexible! Microsoft’s LinkedIn acquisition underscores potential in enterprise social media Is it really going to work, or will we be reading about a $26.2 billion failure in a few years? Small Business SEO Tips: How Mention Increased Search Traffic 373% in 6 Weeks Want to learn the…Continue Reading “What’s New in Marketing, July 5, 2016”

Selecting an Email Provider

Comparing Email Marketing Services After your business has launched and your website is up and running, your next priority for online marketing is building a great email list. Yes, even in 2015, your email list might be your absolute best channel for driving interest. So how do you get started? Why You Need an Email Marketing Service You might think, “hey, I can do this myself with Outlook or Gmail, no problem. Why would I need to pay for a service to send emails?” Really? Don’t try…Continue Reading “Which Email Service Should You Choose?”

You Have a Client, Now What? Lots of start-up service businesses fail to think about how they will charge their customers until they actually have one. Then the awkward conversation starts: “so how much is this going to cost me?” your clients asks. And you aren’t quite sure. You want to charge enough to make a decent profit but not so much that your customer runs away from the deal. It’s hard to figure this out, especially on the fly. Don’t say something you will…Continue Reading “Should You Bill by the Project or by the Hour?”

Targeting your message

We’re All Distracted View image | gettyimages.com Since the dawn of the commercial internet, and even more so since the explosion of social media, our attention spans have been getting shorter and shorter. So much so that the SAP blog recently reported that we now pay attention for less time than your average goldfish! It’s easy to see this at work in the real world: our heads are always gazing down at our phones, jobs and family keeping us busier than ever and everyone getting…Continue Reading “Marketing: Is Anyone Getting Your Message?”

If you have a business that sells services by the hour, or you’re thinking about starting one, you need to think about how many hours you will realistically be able to bill in a year. Without knowing that, it will be impossible to accurately set your hourly service rates. So how can you come up with a decent estimate for billable hours in a year? Here’s how to start: First, look at the number of hours in a year – simple! 52 Weeks x 40…Continue Reading “How to Estimate Your Maximum Yearly Billing Hours”

View image | gettyimages.com Setting pricing for your business is REALLY important. Nowhere is it more vital than when you’re trying to figure out what to charge for services in your solo start-up or partnership. If you don’t get it right, you’ll tank your business even as you grow and sell more – or just tread water forever and die of exhaustion. So how do you do it? What’s the secret to setting prices your customers will pay but won’t send you to the poor house?…Continue Reading “Three Ways to Price Your Services Based Business”

I have always been fascinated by LinkedIn’s premium account options. For most people, the free account does enough to get by, but without niceties like seeing the full list of who has viewed your profile lately. Recently, the business network tightened the screws on would-be Premium account subscribers. For a while the cheapest plan was the “Premium Plus” option at a mere $9.99 per month. Sometime in the last couple of months, LinkedIn quietly removed that account level. Now the cheapest way to get a premium account is…Continue Reading “LinkedIn Drops “Premium Plus”, Cheapest Plan Now $30/Month”

Twitter, what used to be a simple microblogging website, is now a full-fledged business marketing tool. For B2B (business to business) marketers, the possibilities of using the social platform are endless. The company’s 2013 study revealed that 59% of its users access B2B tech brands, as opposed to the average Internet users (only 40%). Indeed, this illustrates the kind of strong audience that Twitter has. In fact, there are more than 2.6 billion registered Twitter users. To ensure your business is catering the right audience,…Continue Reading “These Users Drive 80% of Your Business on Twitter”