Attention to detail sometimes makes all the difference, whether you are designing the next great mobile phone or laptop, or putting together a new email and landing page for an online marketing campaign. Regardless, one must pay attention to all facets including presentation, ease of use and the overall customer experience. Let’s look at some illustrative examples: Consider the design of the laptop power adapter above. A generic PC experience that is familiar and comfortable – everyone has seen and knows how to use one…Continue Reading “Elegance Counts – in Marketing As Well As Product Design”

Use of Internet Explorer 8 has been falling in most quarters pretty quickly quarter over quarter as users decide to move on to more modern and robust browsers (or update their OS and no longer have IE 8 available). Unfortunately, one group of users are laggards as might be expected – those on corporate PCs. Enterprise users, especially those in organizations that employ custom developed software or are subject to security or other standards that make the upgrade process slower, are going to be stuck…Continue Reading “Declining Support for Internet Explorer 8 Spells Trouble for Enterprise Users”

  This short presentation from my MBA program illustrates why two-way communication is important when companies are undergoing a transition. Caribou Coffee illustrates how alienating and ignoring your brand’s devoted fans during a time when they need to hear from you is a terrible idea. If the company had handled the situation differently, or decides to take an about face soon, they could actually reap the benefits of being open and transparent instead of what they are getting now. Need outside assistant with marketing planning…Continue Reading “Caribou Coffee Social Media Needs a Course Correction”

Creating a marketing program that integrates social media is easier than you think. There IS a standard framework that can be applied to help ensure your efforts go smoothly. By following the steps below, you can build a marketing program that is complete and matches the needs of your organization. 1.       Figure out what “success” looks like for your organization. Every organization will have different goals when it comes to social media. What is most important for yours – is it a flow of new…Continue Reading “A Simple Framework for Starting Your Social Media Efforts”

An article I recently found via Wired Impact (an online design and marketing firm in St. Louis) covers the basics of using your GA data to help determine if a mobile website of some kind would help improve your customer experience. Taking a look at some of the included data including differential in page views and bounce rate for mobile vs non-mobile traffic, the percentage of mobile traffic you are getting on average, trends over time, and so on can really help in this regard….Continue Reading “Using Google Analytics to See If You Need a Mobile Website”

In a recent Psychology Today article, Ray Williams puts forth the idea that we may be idolizing the wrong kind of leadership for what our modern working environments require. Specifically, we need more introverted leaders instead of the extroverted leaders that our culture appear to so highly value. Why would we make a dramatic turn and embrace introverted leaders? Because their personality traits, generally, are better suited to managing and mentoring the employees of today, who are pushed to operate ever more independently. The article…Continue Reading “Do We Need More Introverted Leaders?”

I had the opportunity to attend my first #fundchat Twitter discussion recently and really enjoyed it. This particular discussion was about use of direct mail for fundraising but they cover a wide variety of topics. The discussion is mainly intended for nonprofit professionals to share their insights with each other and learn but anyone in the field would gain from participating. Great stuff! Need outside assistant with marketing planning or content creation? Let’s schedule a free consultation. If you enjoyed this post, I’d be very…Continue Reading “#Fundchat Twitter Chat for Non-Profit Fundraisers”

I was quite impressed by this page full of helpful non-profit fundraising articles and other resources I found via the Michigan State University library recently. The author (or authors) covers everything from reasons why your grant application may have been turned down to the use of social media for non-profit fund raising. In addition to the links covered above, I would add the following: Non-Profit Fundraising, What’s Working in Digital, recent article at Mashable. Yes it’s an infographic but this one actually contains few useful…Continue Reading “Non-Profit Fundraising Resources”

CBR has some additional coverage of the ongoing flap over potential employers requesting Facebook passwords, including feedback from Facebook’s chief privacy officer. Facebook asserts that this violates the expectation of user security and warns that those contacting the site for such information may be exposing themselves to “unanticipated legal liability.” This is similar to the point I was trying to make in my earlier thoughts on the subject. Asking for this kind of information must be so tempting to HR personnel who are under incredible…Continue Reading “Facebook Not Happy About Employers Asking for Passwords”