I’m excited to announce that my wife’s website, LunaSol Doula – Michelle Sanford, has just launched! Michelle provides labor and postpartum doula services in northeast and central Wisconsin. What’s a doula? According to the American Pregnancy Association, “A doula is a professional trained in childbirth who provides emotional, physical, and educational support to a mother who is expecting, is experiencing labor, or has recently given birth. The doula’s purpose is to help women have a safe, memorable, and empowering birthing experience.” Michelle’s services include support…Continue Reading “LunaSol Doula – Michelle Sanford, Doula Services Site Launched!”
And neither should any other critical benefit. A sane alternative to the shotgun marriage of employer-based insurance. Our continued dependence on employers for vital services such as health insurance limit individual initiative and hold our economy back. Far from being “fringe” benefits, almost everyone will have a need for the protection that basic insurance coverage provides at one time or another. The Current Benefits Structure Is Past Its Prime. The joining of health insurance to employment is an unfortunate side effect of World War 2 salary and price…Continue Reading “Health Insurance Should NOT Come From Your Employer”
I work with data every day, and the number one thing that clients want to know is whether they are keeping visitors on the site and getting them to convert. You would think that in 2017 this would be easy, right? Drive visitor to website with content, lead them to learn more or receive an offer, and get a completed form. Alas, no. It isn’t always as straightforward as it seems, especially when you have multiple sites and brands, complicated lead generation situations, or other factors at play.
Continue Reading "Is Your Path-to-Buyer-Education Experience Simple Enough?"
There From the Start
Twenty-three years ago, I spent my days and nights avoiding the drudgery of sitting in my college classes, but becoming educated nonetheless. Sitting in my room on the seventh floor of Willham Hall South at Oklahoma State University, I discovered the commercial web at the dawn of its existence. It just so happened two months into the start of my sophomore year, Netscape was released and the computing world would never be the same.
To be sure, I had already spent thousands of hours in the “online” world, just nothing like what the web brought to the table. Earlier in the 1990s, my room at home filled with virtual visitors from the two bulletin board systems (BBS’s) I ran from a hand-built 286 PC. While most high schoolers were excited to get a separate phone line for chatting with friends, mine was occupied 24/7 by anonymous Okies dialing in to The Slaughterhouse over our 9600bps modem.
By 1994, I was ensconced at OSU and we had what was considered “high-speed” internet access at the time. I can’t remember what the performance was, but it was certainly much better than anything available at home. Having given up on the Windows PC by this point, I helped three fellow dorm residents find used Macs – all compact black and white models, all we could afford – and get connected to the school network.Continue Reading "In Search of the Early Web"
I’ve joined the crew at Element Creative, a terrific agency in De Pere, Wisconsin. I write at their corporate blog on topics around content marketing, marketing automation, and business process improvement. Catch me there! Marcus Sanford Over 17+ years, I’ve helped hundreds of organizations large and small attract more business, raise awareness and win elections. Schedule a free consultation to discuss your challenges. https://towardsbettermarketing.com/