Marketing Copywriting and Editing

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client may write up something once, be happy or unhappy with it, and move on, your own attention to detail and ability to structure a narrative makes your work powerful. And…Continue Reading “Marketing Copywriters: What’s Your Writing Workflow?”

hiring a marketing consultant

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the organization, marketers spend so much time on execution that resources just aren’t there for research and planning. This is why it’s so critical to engage an outside marketing consultant for…Continue Reading “Marketing Strategy Should Come From Outside the Department”

Marketers, To Be Innovative, Stand Out

Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and ideas more than ever before. There’s too much competition out there to deliver the same old product, diminishing returns will take over. But before you can do this, make sure…Continue Reading “Marketers, To Be Innovative, Know Yourself First”

Communication Barriers at Work

And neither should you. Org charts create artificial barriers and silos between teams. And much of the time, they get in the way. It’s irrelevant if you’re a manager or employee, or what part of the department you’re in, or whether you “should be talking to” that person who could really use your insights and advice. Just do it already, and damn the consequences. What’s the worst that could happen? You might get fired. So what? That just means you shouldn’t have been working there…Continue Reading “I Don’t Give a Fuck About Your Org Chart”

Terrible bosses spy on their employees

The Quickest Way to Destroy Your Business Good bosses can lead your team to achieve so much. But bad bosses… wow. How bad? Here’s a cautionary tale from my own career. My first job out of college sixteen years ago (technically I started working in 1991, but still) was with a startup in Tucson, Arizona. This fledgling company attempted to compete with the Sysco’s of the world, breaking up the near-monopoly in foodservice distribution. It failed – a story for another time. My role at the…Continue Reading “Worst Boss, First Boss”