Marketing when your product isn't so exciting

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The start of my long and glamorous advertising career. Yeah, No. I got it half right. My career has been long, and winding, but maybe not so flashy. At least not…Continue Reading “Five Ways to Market “Unsexy” Products”

chip cards

Chip Card, or Watching Paint Dry? By most accounts, the switch to EMV, or “chip” credit cards here in the US hasn’t worked out so well. Right now the roll-out is uneven at best. I make at least half a dozen payments a day with my credit and debit cards and the experience is pretty random. Will I insert the card into the reader, or slide it? Will there be a crumpled, hand-written note on the card machine that tells me what to do, or…Continue Reading “Will EMV Slowness Make Apple Pay More Appealing?”

coffee scoop

Anyone who knows me knows that I LOVE coffee. I’m a local coffee guy, but If there’s one coffee chain that I have a soft spot for, it’s Caribou. 16 years ago, I was freezing in downtown Minneapolis and found their shop by sheer luck. I’ve been a fan ever since. Unfortunately, Caribou hasn’t always been the best at developing and nurturing relationships with their fans on social media. In fact, they had a huge fail right when it mattered most. Store Closings Lead to…Continue Reading “Three Ways Caribou Coffee Went From Fail to Win in Social”

Here’s what I’m reading this week, and I think you should too. B2B Marketing What the Engagement Crisis Means for Social Media Marketing Agencies Focus on what really matters. What Every Enterprise Marketing Team Can Learn from Surfers Stay flexible! Microsoft’s LinkedIn acquisition underscores potential in enterprise social media Is it really going to work, or will we be reading about a $26.2 billion failure in a few years? Small Business SEO Tips: How Mention Increased Search Traffic 373% in 6 Weeks Want to learn the…Continue Reading “What’s New in Marketing, July 5, 2016”

Family Video Storefront

In-Person Video Rental is Dying. What Should Family Video Do Next? Why do companies keep on running with the same business model when market trends point to their industry reducing itself to nothing? Take brick and mortar video rental. There’s a Family Video right down the street from where I live, but I haven’t bought anything there in years. The physical video rental market is declining by double digits every year. Competitors like Redbox have taken major expense out of the business model (labor, physical space) to offer bare…Continue Reading “What’s the Endgame for Family Video?”