I work with data every day, and the number one thing that clients want to know is whether they are keeping visitors on the site and getting them to convert. You would think that in 2017 this would be easy, right? Drive visitor to website with content, lead them to learn more or receive an offer, and get a completed form. Alas, no. It isn’t always as straightforward as it seems, especially when you have multiple sites and brands, complicated lead generation situations, or other factors at play.
When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client may write up something once, be happy or unhappy with it, and move on, your own attention to detail and ability to structure a narrative makes your work powerful. And…Continue Reading “Marketing Copywriters: What’s Your Writing Workflow?”
Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and ideas more than ever before. There’s too much competition out there to deliver the same old product, diminishing returns will take over. But before you can do this, make sure…Continue Reading “Marketers, To Be Innovative, Know Yourself First”
“To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between who companies think they are trying to reach versus who they really need to reach. And who they really need to reach are people, not companies. There’s an unspoken belief…Continue Reading “Marketing Story Is Key To Reach Head and Heart”