What kind of world do you paint for your prospects

“To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between who companies think they are trying to reach versus who they really need to reach. And who they really need to reach are people, not companies. There’s an unspoken belief…Continue Reading “Marketing Story Is Key To Reach Head and Heart”

Marketing when your product isn't so exciting

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The start of my long and glamorous advertising career. Yeah, No. I got it half right. My career has been long, and winding, but maybe not so flashy. At least not…Continue Reading “Five Ways to Market “Unsexy” Products”

chip cards

Chip Card, or Watching Paint Dry? By most accounts, the switch to EMV, or “chip” credit cards here in the US hasn’t worked out so well. Right now the roll-out is uneven at best. I make at least half a dozen payments a day with my credit and debit cards and the experience is pretty random. Will I insert the card into the reader, or slide it? Will there be a crumpled, hand-written note on the card machine that tells me what to do, or…Continue Reading “Will EMV Slowness Make Apple Pay More Appealing?”

freelance work

In-house marketing departments are being tasked with more and more difficult projects, especially in the digital space. It’s no wonder they are hiring out to keep up. From apps to creating an omnichannel customer experience and developing new products, the world for marketers is more technical today than ever before. At the same time, marketing departments are under constant pressure to reduce the size of their staffs and budgets. More work, and tougher work, needs to get done with less people. As a result, marketing departments are hiring more outside…Continue Reading “Marketers Rely on Outside Agencies More Than Ever”

coffee scoop

Anyone who knows me knows that I LOVE coffee. I’m a local coffee guy, but If there’s one coffee chain that I have a soft spot for, it’s Caribou. 16 years ago, I was freezing in downtown Minneapolis and found their shop by sheer luck. I’ve been a fan ever since. Unfortunately, Caribou hasn’t always been the best at developing and nurturing relationships with their fans on social media. In fact, they had a huge fail right when it mattered most. Store Closings Lead to…Continue Reading “Three Ways Caribou Coffee Went From Fail to Win in Social”